Y-3's SS19 Campaign Explores "Innovation, Technology & Functionality"

The lookbook was shot at a Los Angeles shipyard.

Fashion
7,255 Hypes 7 Comments

Towards the end of last summer, Y-3 blended the worlds of progressive fashion and nature for its Fall/Winter 2018 Chapter 02 Lookbook. Now, the Yohji Yamamoto-guided brand is back with the a new editorial for its Spring/Summer 2019 collection.

Y-3’s Spring/Summer 2019 campaign was brought to life by stylist Haley Wollens and photographer Angelo Pennetta, who decided to shoot the new editorial at a shipyard in Los Angeles. Notably, Y-3’s latest seasonal effort aims to propel the limits of “innovation, technology and functionality,” and takes some of its inspirational cues from parachuting and sailing.

“The Spring/Summer 2019 campaign captures some of the season’s most directional pieces,” reads the official statement attached to Y-3’s new Spring/Summer 2019 lookbook. “The imagery is rendered in a casual, offhand aesthetic that contrasts with the fluidity of the clothing. The sun-bleached primary colors of rusted equipment bring focus to the campaign’s black-and-white apparel and footwear. Presented editorial-style, each photograph distills the essence of the season on its own.”

You can take a look at Y-3’s Spring/Summer 2019 campaign above.

Y-3’s last major release of 2018 came in the form of a white Harigane sneaker.

Read Full Article
More

What to Read Next

Three Emerging Designers to Watch Out For at London Fashion Week: Men's
Fashion  

Three Emerging Designers to Watch Out For at London Fashion Week: Men's

Introducing Robyn Lynch, Bianca Saunders & Bethany Williams.

Y-3 Drops Super Takusan In Clean White Colorway
Footwear

Y-3 Drops Super Takusan In Clean White Colorway

An avant-garde take on the adidas Superstar.

Nike Adds Air Max 95 to Its Chinese New Year Capsule
Footwear

Nike Adds Air Max 95 to Its Chinese New Year Capsule

Celebrating the Year of the Pig.


This Near-Mint 1994 Bugatti EB110 Super Sport Is Set for Auction
Automotive

This Near-Mint 1994 Bugatti EB110 Super Sport Is Set for Auction

Just 1 of 30 ever made.

jeffstaple Explains How a Rejected Sample Became the Nike SB Dunk Low "Panda Pigeon"
Footwear

jeffstaple Explains How a Rejected Sample Became the Nike SB Dunk Low "Panda Pigeon"

All because of an Instagram post.

Lontex Sues Nike for Copying Its Cool Compression Line
Fashion

Lontex Sues Nike for Copying Its Cool Compression Line

Making “Cool Compression” products since 1989.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.