Spotify and Ancestry Team Up to Create DNA-Curated Playlists

Music taste based on your genetic makeup.

Music
12,476 Hypes 10 Comments

Spotify has teamed up with the world’s largest for-profit genealogy company Ancestry to create playlists based on user DNA. These genetically-curated playlists will link your Spotify account with your AncestryDNA test results, combining the music streaming platform’s personalized recommendations with the top tracks from the cultures your ancestors came from.

Quartz gave a few examples of these DNA-curated playlists. “Someone with Chinese heritage might get classical musician Wu Fei on their playlist, while a person with a Spanish background might get the rock band Los Sírex. This will ‘encourage [Ancestry's] audience to explore the soundtrack of their heritage,’” said Danielle Lee, Global Head of Partner Solutions at Spotify.

“It’s so much more than the stats and the data and the records,” says Vineet Mehra, Executive Vice President and Chief Marketing Officer at Ancestry. “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”

Head over to Spotify’s website to see your current Musical DNA pie chart and to learn more about Ancestry’s DNA-based playlists.

In related news, Spotify is welcoming artists to upload music independently.

Read Full Article

What to Read Next

Spotify Testing New Feature That Spotlights User-Created Playlists on Homepage
Music

Spotify Testing New Feature That Spotlights User-Created Playlists on Homepage

“Featured Curators” will soon be available in select markets.

Spotify Is Testing a Feature Which Allows Users to Create Podcasts In-App
Tech

Spotify Is Testing a Feature Which Allows Users to Create Podcasts In-App

To be available first in New Zealand.

Spotify’s Expanded Blend Feature Allows Artists To Sell Merch In-App
Music

Spotify’s Expanded Blend Feature Allows Artists To Sell Merch In-App

Featuring offerings from Post Malone, Lizzo and more.


Spotify Tests New Feature Allowing Artists To Display and Sell NFTs
Tech

Spotify Tests New Feature Allowing Artists To Display and Sell NFTs

Steve Aoki is among the artists now showcasing NFTs on their profiles.

Drake Postpones Miami Tour Dates Due to Sickness
Music

Drake Postpones Miami Tour Dates Due to Sickness

“Miami deserves 100 percent.”

'Dragon Ball FighterZ' Introduces Tournament of Power Android 17 to Its Roster
Gaming

'Dragon Ball FighterZ' Introduces Tournament of Power Android 17 to Its Roster

Finally, becoming a playable character.

Nike Is Readying a “Black/Neon Green” Air Max 97 for Fall
Footwear

Nike Is Readying a “Black/Neon Green” Air Max 97 for Fall

Bold.

Sequestered Alleyways & Train Stations Frame This Transitional Tokyo-Set Editorial
Fashion

Sequestered Alleyways & Train Stations Frame This Transitional Tokyo-Set Editorial

Dubbed “Tokyo Equinox.”

Chris Hemsworth Finishes 'Avengers 4' Reshoots as His MCU Contract Ends
Entertainment

Chris Hemsworth Finishes 'Avengers 4' Reshoots as His MCU Contract Ends

What will Thor’s fate be?


Old Joe Brand x NEIGHBORHOOD Incense Chamber Capsule Pays Homage to Winston Churchill
Design

Old Joe Brand x NEIGHBORHOOD Incense Chamber Capsule Pays Homage to Winston Churchill

Honoring the renowned British political figure.

F.C.Real Bristol Previews FW18 Collection With "The Real Bristol" Video
Fashion

F.C.Real Bristol Previews FW18 Collection With "The Real Bristol" Video

Highlighting the city’s music and art scene.

Watch Kanye West & Saint Throw the First Pitch at Chicago White Sox Game
Sports

Watch Kanye West & Saint Throw the First Pitch at Chicago White Sox Game

“Homecoming.”

Nike Set to Release a New Air Max 97 Camo Pack
Footwear

Nike Set to Release a New Air Max 97 Camo Pack

Olive green or black and grey?

Karl-Anthony Towns Signs Supermax Deal for 5 Years, $190 Million USD
Sports

Karl-Anthony Towns Signs Supermax Deal for 5 Years, $190 Million USD

The T-Wolves cement the 22-year-old superstar as its franchise player, but what about Butler?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.