Stüssy Subverts the Norm in Latest Fall 2018 Campaign
Shot by London-based photographer, Theo Sion.
Stüssy once again teams up with London-based photographer Theo Sion on a new selection of campaign imagery for the label’s Fall 2018 collection. Known for his whimsical, photographic takes on the everyday mundane, Sion snapped black-and-white visuals of subjects clad in varying garments with slight fashion nods to the streetwear mainstay. From a jester juggling on the beach to a polo player donning a Stüssy-branded shirt, the only striking similitude of the photos is the lack of color.
View the campaign above styled by Tom Guiness and art-directed by Edward Quarmby above. In addition, get a closer look at the forthcoming collection by watching the video below with further information on Stüssy’s official website. In other fashion news, Yohji Yamamoto released newly printed Tencel shirts for the Fall/Winter 2018 season.
