Stüssy Subverts the Norm in Latest Fall 2018 Campaign

Shot by London-based photographer, Theo Sion.

By
Fashion
7,492 Hypes 4 Comments

Stüssy once again teams up with London-based photographer Theo Sion on a new selection of campaign imagery for the label’s Fall 2018 collection. Known for his whimsical, photographic takes on the everyday mundane, Sion snapped black-and-white visuals of subjects clad in varying garments with slight fashion nods to the streetwear mainstay. From a jester juggling on the beach to a polo player donning a Stüssy-branded shirt, the only striking similitude of the photos is the lack of color.

View the campaign above styled by Tom Guiness and art-directed by Edward Quarmby above. In addition, get a closer look at the forthcoming collection by watching the video below with further information on Stüssy’s official website. In other fashion news, Yohji Yamamoto released newly printed Tencel shirts for the Fall/Winter 2018 season.

Read Full Article
Art Direction
Edward Quarmby/Stüssy
Stylist
Tom Guiness/Stüssy

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

987 Users Online

What to Read Next

You'll Have Another Chance to Cop the Off-White™ x Nike Air Presto in White
Footwear

You'll Have Another Chance to Cop the Off-White™ x Nike Air Presto in White

Dropping again this week.

The Nintendo SNES Edition 3DS XL Returns for $149.99 USD
Entertainment

The Nintendo SNES Edition 3DS XL Returns for $149.99 USD

It includes a download of ‘Super Mario Kart.’

Yohji Yamamoto Continues Graphic Streak With Printed Tencel Shirts
Fashion

Yohji Yamamoto Continues Graphic Streak With Printed Tencel Shirts

Lightweight layering pieces from Fall/Winter 2018.


Watch Wiz Khalifa, Pusha T & More in Netflix's 'The After Party' Trailer
Entertainment

Watch Wiz Khalifa, Pusha T & More in Netflix's 'The After Party' Trailer

A star-studded hip-hop flick.

This Custom Nike Air Force 1 Pays Tribute to A$AP Mob & A.S. Roma
Footwear

This Custom Nike Air Force 1 Pays Tribute to A$AP Mob & A.S. Roma

A bespoke tribute crafted by Rich Franklin.

A Trio of Don C's Jordan Legacy 312 Releases in This Week's Footwear Drops
Footwear 

A Trio of Don C's Jordan Legacy 312 Releases in This Week's Footwear Drops

Along with Kyrie’s “Cereal” pack, new Parley UltraBOOSTs and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.