OKOKOK SS18 "Infinite Data" Collection Spotlights Subcultural Sensibilities

Centered around the connection of the digital age.

By //Fashion

OKOKOK SS18 "Infinite Data" Collection Spotlights Subcultural Sensibilities

Centered around the connection of the digital age.

By //Fashion

Moving into Spring/Summer 2018, fledgling Hong Kong creative imprint OKOKOK recently put together a playful lookbook for its subculture-tinged collection.

Titled “Infinite Data,” the streetwear range investigates the interconnectedness of the digital age through an assortment of evocative graphics. The T-shirts found in the SS18 collection draw inspiration from the vast corners of the Internet and alternative music that lay hidden in plain sight. Lead by a sim card on the Infinite Data Sim Card T-shirt, choice collaborations for the season come from Cape Town’s Sol Sol and Perth’s Street X.

Check out the graphic-heavy range above and video lookbook shot by photographer and filmmaker Luke Casey below, which features a cast of amateur actors that responded to an enigmatic posting in a local newspaper. Also, head over to OKOKOK’s webstore to shop the collection in full now.

For more contemporary fashion, XLARGE® teamed up with legendary Japanese manga, Naruto, for its latest capsule collection.

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OKOKOKVideosLookbooksSpring/Summer 2018

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