Rick Ross is rarely seen without a healthy beard, which provided the inspiration necessary for the rapper to launch RICH, a line of grooming products aimed at men with facial hair. Encompassing everything from beard oil and aftershave balm to shower staples like body wash, shampoo and conditioner, the collection was dubbed “the boss experience” by Ross, due to the makeup of each item. Infused with a blend of hemp-seed, Champagne extract, and caviar extract, the goods are purported to moisturize, soothe, fight wrinkles and protect against UV rays.
Look for the RICH lineup to hit Sally Beauty Supply in July for roughly $13 USD to $15 USD apiece — head to the RICH website for more info.
— Yung Rénzél ? (@RickRoss) April 22, 2018
- The Cut