It was announced last week that music collective Brockhampton had signed a deal with RCA Records. Today, Billboard reports that the deal is worth more than $15 million USD for six albums over three years. The deal does not include touring or merchandise.
With the group playing bigger venues and major festivals, Brockhampton’s commercial appeal could be huge by the end of the year. One source from a label compared the group’s success to Odd Future’s, but Brockhampton’s deal is worth a substantial amount of money. “It’s like an Odd Future deal, but when Odd Future did that deal, it was close to $2 million,” says the source. Odd Future signed a deal with Sony and Red Distribution in 2011 to start Odd Future Records.
Kevin Abstract, one of the band’s members, discussed the signing last week on Twitter, adding: “Nothing changes we still in this living room making songs making out and all of that RCA just gon help us push this gay agenda.”
Labels have been spending very aggressively lately, a trend that is only going to grow in the new streaming era.