BEAUTIFUL FÜL Reveals New Editorial Campaign for Its Spring/Summer 2018 Collection

“Creep It Real.”

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L.A.-based luxury label BEAUTIFUL FÜL are on the verge of a complete website overhaul and chose to kick-off its grand rebrand by releasing an all-new editorial campaign for its Spring/Summer 2018 collection titled “Creep It Real.” The range borrows from an assortment of styles that translates to a well-balanced display, which tows the line between rugged casual and low-key sophisticated.

From vibrant floral prints and statement denim to luxe pajama-style shirts and leather biker jacket silhouettes, the seasonal range does well to encapsulate the laid-back vibes of its West Coast roots in such a way that speaks to a broad range of tastes. The full collection will make its debut on the label’s new website come April 19.

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