You Can Now Buy Products Directly From Snapchat Lenses

Snap is making some major moves.

By
Tech
4,105 Hypes 4 Comments

Snapchat users can now directly purchase products through the social media app. As CNBC reports:

Shoppable AR is a new feature on Snapchat that gives advertisers the ability to add a website to sponsored photo filters all within the platform. The lens — which was announced on Wednesday — opens up options to directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat.

It won’t cost companies extra to add the function to some existing ad products. It will be available through face or world lenses — where users have to swipe up to open the camera — and sold through a bidding process that begins at $100 a day. Advertisers can also buy a lens targeted toward a specific audience that is accessible directly through the main camera function, which starts at $40,000 a day with an prenegotiated CPM (price per thousand users). Companies can also pay extra to be the first lens that shows up to everyone.

According to Peter Sellis, Snap’s revenue product director, “more than half of the 13-to-34-year-old U.S. population uses a Snapchat AR lens each week on average;” according to Snap, 70 million people use Snapchat lenses every single day.

Back in February, Snapchat teamed up with Nike to put together a special custom World Lens.

Read Full Article
Source
Cnbc

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Amazon Now Has Over 100 Million Paid Prime Members
Tech

Amazon Now Has Over 100 Million Paid Prime Members

Another achievement for Jeff Bezos.

An Exclusive Look at STAMPD & IKEA's Full Collaborative Collection
Fashion

An Exclusive Look at STAMPD & IKEA's Full Collaborative Collection

The SPÄNST range offers everything from a mesh wardrobe to a skateboard & basketball hoop.

Dreamland Syndicate's "My Degeneration" Collection Is an Artistic Marriage of Varying Themes
Fashion

Dreamland Syndicate's "My Degeneration" Collection Is an Artistic Marriage of Varying Themes

Including anti-war activism, abstract geometry and classic art references.


UPDATE: Nike’s Head of Diversity Antoine Andrews Leaves Amidst Review of Corporate Culture
Fashion

UPDATE: Nike’s Head of Diversity Antoine Andrews Leaves Amidst Review of Corporate Culture

More employees have exited the Swoosh.

New York's Alltimers Unleashes New 'No Idea' Skate Video
Sports

New York's Alltimers Unleashes New 'No Idea' Skate Video

Adrian Vega, Will Marshall and Zered Bassett come along for the ride.

A Recap of Foot Locker's "Before and After" Gallery Exhibition
Events 

A Recap of Foot Locker's "Before and After" Gallery Exhibition

Presented by Foot Locker
Celebrating creatives’ spirits and their hustle to attain success.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.