Revealed in CEO Jeff Bezos‘ annual shareholder letter, the free shipping subscription service now has over 100 million paid prime members. Established 13 years ago, the service has seen a recent price increase which has been offset by new incentives that have come with Amazon’s expansion. Some notable additions now include access to video, music, Kindle books and a six-month subscription to the recent Bezos-owned Washington Post. Already reaching a staggering number of members, more Prime subscriptions are expected when Whole Foods fully merges with Amazon.
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