Lyrical Lemonade owner Cole Bennett, who has directed videos for Lil Pump, Lil Xan, YBN Nahmir, Ski Mask the Slump God and more, recently business trip to New York City. During his trek there, he stopped by the VaynerMedia headquarters for a meeting with entrepreneur and Internet personality Gary Vee.
They sat down for a conversation and a few minutes in, Gary asked, “Is there anything I can help with?” Cole Bennett gave a pitch on the spot: “I had a loose idea,” he said. “Our company is really big in terms of what it is. The merchandise has so much demand because it’s exclusive, so I think it’d be crazy to make actual Lyrical Lemonade.”
“I think it’s a really good idea,” Vaynerchuck responded. “That’s a big business — a beverage business is big. You probably don’t understand at this young of an age how much successful beverage businesses are worth. It’s a two man game with Pepsi and Coke — they don’t want anyone entering.”
Check out the full conversation between Gary Vee and Cole Bennett below and let us know if Lyrical Lemonade is something you would buy.