Gary Vee & Cole Bennett Want to Make Actual Lyrical Lemonade

“A beverage business is big.”

By
Music
7,634 Hypes 0 Comments

Lyrical Lemonade owner Cole Bennett, who has directed videos for Lil Pump, Lil Xan, YBN Nahmir, Ski Mask the Slump God and more, recently business trip to New York City. During his trek there, he stopped by the VaynerMedia headquarters for a meeting with entrepreneur and Internet personality Gary Vee.

They sat down for a conversation and a few minutes in, Gary asked, “Is there anything I can help with?” Cole Bennett gave a pitch on the spot: “I had a loose idea,” he said. “Our company is really big in terms of what it is. The merchandise has so much demand because it’s exclusive, so I think it’d be crazy to make actual Lyrical Lemonade.”

“I think it’s a really good idea,” Vaynerchuck responded. “That’s a big business — a beverage business is big. You probably don’t understand at this young of an age how much successful beverage businesses are worth. It’s a two man game with Pepsi and Coke — they don’t want anyone entering.”

Check out the full conversation between Gary Vee and Cole Bennett below and let us know if Lyrical Lemonade is something you would buy.

Read Full Article

What to Read Next

ALBERTINA Museum Celebrates 60 Years of Keith Haring
Arts

ALBERTINA Museum Celebrates 60 Years of Keith Haring

An inside look at the artist’s vast portfolio.

Here Is Some of the Best Street Style Finds From Round Two of Prague Fashion Week
Fashion 

Here Is Some of the Best Street Style Finds From Round Two of Prague Fashion Week

Statement outerwear, chunky trainers & on-trend accessories.

Bodega's Spring/Summer 2018 Delivery 1 Lookbook Channels '90s Attitude
Fashion

Bodega's Spring/Summer 2018 Delivery 1 Lookbook Channels '90s Attitude

‘BODEGA VISION’ catalog.


Issey Miyake Opens Traditional "Machiya" in Kyoto
Fashion

Issey Miyake Opens Traditional "Machiya" in Kyoto

Including a separate communication space for collaborations.

Rich The Kid & Kendrick Lamar's "New Freezer" Goes Platinum
Music

Rich The Kid & Kendrick Lamar's "New Freezer" Goes Platinum

It currently sits at No. 44 on the Billboard Hot 100 chart.

Nike Offers an Official Look at the Air Max Zero by Wang Junkai
Footwear

Nike Offers an Official Look at the Air Max Zero by Wang Junkai

A bold look from the “Imaginairs” collection.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.