Swedish label Acne Studios has announced the launch of a new physical location in West Hollywood, the brand’s second store in L.A. This space is designed to resemble an art gallery, with two glass walls allowing passers by to see the store and its central sculpture, designed by London-based artist Daniel Silver.
This sculpture is the focal point of the new space, and also acts as the store’s fitting rooms. Other features of the store include industrial design touches such as a rough concrete floor and a corrugated ceiling, while an acid yellow color is used throughout. There are two entrances to the space, with one leading to a courtyard patio. To launch the store, Silver has designed a set of limited-edition T-shirts that will release at the West Hollywood location.
As well as collaborating with Silver, Acne Studios has recruited other designers to work on the project. Max Lamb — who recently worked with Virgil Abloh — has created custom-made seating and display furniture, while the lighting has been designed by Benoit Lalloz. Take a look at the new Acne Studios store above, with the space set to open its doors on March 23.
As well as opening this store, Acne Studios recently released its latest Blå Konst collection.
8920 Melrose Avenue