During a recent earnings call,
Noting an opportunity for “moderately priced” options, the focus will see a combination of selling cheaper versions of popular models and new shoes targeted at a lower price point. The focus will aim to build a line of core options definitive of the footwear categories offered by Nike. We have already seen the strategy this year, as the cheaper React Element 55 quickly followed the drop of the highly anticipated React Element 87.
Additionally, during the call, Parker revealed plans to launch a men’s yoga clothing line, and the integration of RFID chips that will help shoe collectors with cataloging their collection.
In case you missed it, Virgil Abloh recently announces the official end of his Nike “The Ten” collaboration.