Tokyo Label DOLLYANDMOLLY Injects Punk Spirit Into Womenswear
“I’m not wearing anything”
Womenswear and the subculture of punk might seem upon first glance to be diametrically opposed, yet it is in this tension that Tokyo-based fashion label DOLLYANDMOLLY thrives. Founded in 2009, the brand’s philosophy is hinted at in its name – a modern-day Jekyll and Hyde that both contradicts and is at harmony with itself, in the process resisting conventions and stereotypes, creating a space for the complex spirits of the world.
True to this creed, DOLLYANDMOLLY’s Fall/Winter 2018 collection seeks to establish a new concept of wearability in deconstructing the self. Cue an audacious palette of white, black, and punk-appropriate bright red, rendered in a range of outerwear in padded, biker, blazer and double-breasted styles; and accompanied by a selection of maxi hoodies, printed sweaters, pants and skirts in technical fabrics. Emblazoned with bold slogans and alternative detailing, DOLLYANDMOLLY’s designs are a staunch proclamation against the conventions of the world.
Take a look at the collection above and if you like what you see, head over to the brand’s web store.
