Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On today’s episode, Jeff welcomes San Francisco-based designer and “accidental” brand owner Benny Gold.

Benny Gold’s story is as streetwear as it gets. From growing up on an isolated Key West island drawing and skating with friends, to attending Savannah College of Art and Design, to moving out west to pursue graphic design and later creating his own namesake brand; this episode is about hard work, acting on impulse and making meaningful connections as means to entrepreneurial success. Listen in as the accomplished creative takes a deep dive into the progression of his career, including the time he approached his hero, Keith Hufnagel, a moment that changed his life forever.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. You can subscribe to our channel on Apple, Spotify, Soundcloud, Stitcher, Overcast, Anchor or wherever else you get your podcasts. Please don’t forget to leave a comment or review.

Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode.