Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On today’s episode, Jeff welcomes the magnetic Mai Ikuzawa.
Many of our past BoH guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur that has a pulse on a wide range of industries, including automotive, fashion, film and gaming. What makes her even more of an enigmatic figure is that her creative agency, Bow Wow International, has a staff of one–herself. So for this episode, Jeff and Mai talk about the disadvantages of owning or working for a large agency, how to simplify your career and everything within it, how her legendary race-car driving father impacted her career, embracing your idiosyncrasies, and balancing the three (or four) F’s.
“Somebody years ago taught me the formula: the three F’s,” said Mai. “It’s fun, fame, fortune…It has to tick two of the three.”
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