Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On today’s episode, Jeff welcomes the magnetic Mai Ikuzawa.

Many of our past BoH guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur that has a pulse on a wide range of industries, including automotive, fashion, film and gaming. What makes her even more of an enigmatic figure is that her creative agency, Bow Wow International, has a staff of one–herself. So for this episode, Jeff and Mai talk about the disadvantages of owning or working for a large agency, how to simplify your career and everything within it, how her legendary race-car driving father impacted her career, embracing your idiosyncrasies, and balancing the three (or four) F’s.

“Somebody years ago taught me the formula: the three F’s,” said Mai. “It’s fun, fame, fortune…It has to tick two of the three.”

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. You can subscribe to our channel on Apple, Spotify, Soundcloud, Stitcher, Overcast, Anchor or wherever else you get your podcasts. Please don’t forget to leave a comment or review.

Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode.