Since the age of 13, Wifisfuneral — aka Isaiah Rivera — has been steadily building his craft in unison with the rise of internet culture. Garnering notoriety through the web and a cosign from Earl Sweatshirt, he has joined a new breed of recording artists who have adopted the web as a way to extend and cultivate their presence beyond the physical plane. Underscoring his rise, Pandora presents a series that delves into the rise of music artists and how they have established their careers both through the cyber world and physical worlds.
Returning with him to his home in West Palm Beach, HYPEBEAST followed Rivera as he vignetted his creative process while showing his favorite spots in the city. He recounts, “If none of those platforms existed I don’t think I’d have half the following I have, or half the fans.” Though even with this success, he strives for humility and to conquer the industry, not only for himself but by showing the creatives of his city that they can achieve anything.
Watch the video above, and hear more music from Wifisfuneral and other trendsetting hip-hop artists on Pandora’s “The Sauce” playlist.