POWERS SUPPLY's Latest Drop Focuses on the Letter "P"

Even a nod to racing stalwart Pirelli.

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Fashion
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Clothing brand POWERS SUPPLY releases its fourth drop of graphic apparel and accessories, highlighting the brand’s understanding of brand marketing.

The items come in your common assortment of tees, long-sleeves, hoodies and more, with a few accessories thrown into the mix. The “theme” of the drop appears to focus on the brand’s prominent initial letter P, most apparent with the Japanese Hiragana character “ぴ-” which is pronounced “Pi-.” More of the branding is seen in the clever use of the profound P on the brand’s towel, reworking the logo of Italian automotive brand Pirelli. Lastly, accessories like hats, totes and a water bottle give the POWERS SUPPLY branding some prowess through both typography and characters.

The POWERS SUPPLY fourth drop items are now available online at powers.supply. Recently, the brand also collaborated with Japanese designer Tomoyuki Yonezu.

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