Last year, producer/songwriter Mura Masa signed electronic artist Jadu Heart to his Anchor Point label. After the debut of the duo’s EP, they join forces with their boss for “U Never Call Me.”
Now the music video for the single has arrived. In the visuals above, we see a woman in a tub drinking before the lights go off to reveal she’s wearing a mask. Afterwards, she disappears and visuals from a projector appear on the bathroom tiles with the lyrics of the track appearing on the bottom of the screen like subtitles in a movie. According to Mura Masa, “It was initially me and mr jukes that came up with the chords, but it ends with Jadu Heart because it fits perfectly into the world they’ve created.” Check out the video above and share your thoughts below.