adidas Originals Unveils Its Logo-Centric "Alphatype" Pack

Including bold new takes on the Sobakov, NMD_Racer PK and EQT Support ADV Mid.

By
Footwear
14,783 Hypes 11 Comments

After the graphic-printed ZX500 RM surfaced earlier this week, adidas Originals has now revealed a full pack of silhouettes featuring the graphic. As well as the ZX500, the new pack also features logo-centric takes on the Deerupt Runner, EQT Support ADV Mid, EQT Support 91/18, NMD_Racer PK, Crazy BYW X, the P.O.D. System and the football-influenced Sobakov.

All eight of the silhouettes come in an all black colorway with colorful contrasting tongue-tabs, including blue on the EQT Support ADV Mid, red on the Sobakov and pink on the ZX500 RM. The stand-out feature of every silhouette is the oversized white branding that is stamped on its side. The full “Alphatype” pack is due to hit the adidas Originals web store and select retailers on November 22.

In other adidas Originals news, check out Alexander Wang’s Fall/Winter 2018 collaboration.

Read Full Article

adidas Originals “Alphatype” Pack

More Details in Drops →

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

514 Users Online

What to Read Next

Find The Air Jordan 3 "Chlorophyll" For Under Retail on StockX
Footwear 

Find The Air Jordan 3 "Chlorophyll" For Under Retail on StockX

Presented by StockX
Find a deal on your size.

Diamond Foundry Set To Auction a Ring That's Completely Made of Diamond
Fashion

Diamond Foundry Set To Auction a Ring That's Completely Made of Diamond

Designed by Jony Ive and Marc Newson

Timberland & atmos Drop 6-Inch Boots, Apparel & BE@RBRICK for "Scarf" Collection
Fashion

Timberland & atmos Drop 6-Inch Boots, Apparel & BE@RBRICK for "Scarf" Collection

Arriving this week.


Travis Scott Wears Supreme, Saint Laurent & Chrome Hearts in 'L'Officiel Hommes Italia' Cover
Fashion

Travis Scott Wears Supreme, Saint Laurent & Chrome Hearts in 'L'Officiel Hommes Italia' Cover

A styled shoot with an interview.

Highlights From Camp Flog Gnaw Festival 2018
Music 

Highlights From Camp Flog Gnaw Festival 2018

An exclusive photoset.

8FIVE2 Teams up With New Balance Numeric for the "574 Code Breaker"
Footwear

8FIVE2 Teams up With New Balance Numeric for the "574 Code Breaker"

The “best of both worlds.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.