Polish retailer Reserved references the energy and creativity of modern-day Warsaw in its “Re.Design” capsule collection for Fall/Winter 2018. The imagery of the campaign intertwines Russian and Asian cultures with a twist of the Eastern aesthetics of the ’90s.
“Re.Design” symbolizes the Polish capital by mixing classic pieces inspired by several decades of style: think 1960s ski outfits redeveloped in modern, looser cuts, mixed with velour pieces inspired by the 1970s. Overcoats and blazers are reimagined in exaggerated cuts, while pullovers are seen in patterns and textures reflecting the mountainous Eastern European landscapes. Notable accessories include an eye-catching oversized scarf, seen on models relaxing in picturesque scenes in the Tbilisi in Georgia. Colorful iterations are echoed in the patterns and fabrics throughout, using warm hues of dark blue, beige, brown, and green combined with shades of burgundy. The campaign journey ends in Georgia, on the outskirts of the Old Continent where European culture has been intertwined with Russian influence.
The Re.Design collection is now available in selected stores across Europe and online.