When Fendi walked the runway during Milan Fashion Week this past February, the high-end fashion house unveiled a slew of collaborative pieces alongside heritage sportswear imprint FILA. What ensued was a creative logo mashup, which saw the Fendi name take on an imaginative FILA-esque twist. Both brands have since aligned, creating a full-fledged lineup that builds off the initial fashion week tease.
“Fendi Mania” is a comprehensive range built with the entire family in mind, fashioning key pieces for men, women and children. Artistically on par to what lined the catwalks of Milan, featured pieces embrace high-fashion flair, however, encourage fluid movements, as is so poignantly captured in the campaign visuals. The collection is comprised of T-shirts, fleece tops, free-flowing gowns, puffer coats, track jackets, embroidered trousers, footwear, bags and more — all of which calls attention to Fendi’s iconic “FF” logo, as well as the cooperative logo fusion. The collaborative collection is available in-store now at participating Fendi locations.
In other fashion news, Shanghai Fashion Week Spring/Summer 2019 street style focused on logos & trendy footwear.