LACOSTE is teaming up with Chinatown Market for a standout customization experience exclusively at HYPEFEST this coming weekend. The collaborative workshop will allow attendees and VIPs to purchase and personalize varying LACOSTE polos with unique designs created by Chinatown Market. Founder of the DIY-inclined label Mike Cherman will be on site with his team to assist in the customization experience via printing gun and airbrushing.
In detail, guests will be able to select from LACOSTE’s signature L.12.12 short- and long-sleeved polo shirts. “Chinatown Market is excited to team up with LACOSTE for a special customization experience to challenge what you already know about the polo shirt,” said Cherman. View potential personalizations in the slideshow above and let us know your thoughts.
Taking place on October 6-7 in Brooklyn, HYPEFEST will serve as a cultural platform for all to learn about art, fashion, music and more, in an engaging and immersive way. Unlike any other festival of its kind and beyond just a shopping event, HYPEFEST will be a highly curated and educational experience, with global art, music, and brands all coming together in the most unexpected ways.