Valentino's NYC Pop-Up Debuts VLTN Collection Merging Athleisure and Luxury
Promoting values of freedom and self-definition.
Valentino continues the worldwide debut of its VLTN men’s collection with the opening of a New York City pop-up. A new conception of couture, led by Creative Director Pierpaolo Piccioli, the VLTN line represents an elegant hybridization of sportswear and luxury appeal. By incorporating contemporary streetwear and athletic motifs, VLTN redefines its menswear offering as a nexus of modernity, self-expression and style.
The pop-up’s design manifests itself as a gymnasium; serving as a blank canvas on which to create an inspirational environment for the exclusive products. Sneaker walls, benches and wire bins of branded basketballs and yoga mats invoke the dynamic energy of the sportswear lifestyle. Heroes Tribe sneakers are embellished with intricate detailing and a mèlange of fabrics, while exclusive T-shirts, jeans, headwear and accessories feature bold “VLTN” lettering. As a nod to the Maison’s roots, “Valentino Red” is represented on a selection of products including a luxe tracksuit.
Check out the pop-up and the shop exclusive collection from January 26 – February 20 at Valentino’s New York location. For more information, head over to Valentino’s official website.
Valentino VLTN Mens Pop-Up
121 Spring Street
New York, NY 10012
