Loewe Explores "Restrained Masculinity" for Fall/Winter 2018 Lookbook
Brought to life by M/M Paris.
After debuting a tartan patchwork jacket and a special floral print capsule at its Ibiza Summer shop, Spanish luxury label Loewe returns with its Fall/Winter 2018 offering.
Tackling the concept of “restrained masculinity,” Loewe opts for a black and white presentation to “sidestep smoke and mirrors,” delivering a well-constructed, “refined” approach to classic looks with a greater narrative to go along with the actual items. A cinematic piece, Loewe’s Fall/Winter 2018 lookbook comes to us courtesy of M/M Paris, the talented team responsible for the new editorial’s entire setting and setup. Along with M/M Paris, 85-year-old veteran art photographer Duane Michals, model Erik Frey and campaign star Josh O’Connor are also called upon to bring the entire package to life.
You can check out Loewe’s Fall/Winter 2018 lookbook above. Last December, J.W.Anderson earned one of fashion’s most coveted awards for his accessory design work for Loewe.
