Kanye West Says 'SWISH' is the "Album of the Life."

It’s deeper than “album of the year.”

Music
266 0   Comments
Prefer Hypebeast on Google
Save

If Kanye West is anything, it’s confident. Taking to Twitter, Kanye West has once more expressed some enthusiasm regarding his highly-anticipated new album SWISH.  “This is not album of the year. This is album of the life,” Yeezy tweeted earlier today. These words come after Kanye began the week by calling SWISH the “best album of all time” during its tracklist revealing. Others appear to be convinced, too. Just last week, Travi$ Scott revealed that Kanye’s current focus is completely on making “the best possible album.” Judging by what we’ve heard so far, how do you think SWISH is shaping up?

Read Full Article

What to Read Next

Lil Novi and North West Join Forces on New Single "MULA THA ROOT OF ALL EVIL"
Music

Lil Novi and North West Join Forces on New Single "MULA THA ROOT OF ALL EVIL"

Lil Wayne and Ye’s kids team up as the next generation of hip-hop royalty on the collaborative track.

South2 West8 x Columbia FW26 Is Packed With Pockets
Fashion

South2 West8 x Columbia FW26 Is Packed With Pockets

Offering a colorful lineup of outdoor staples, like jackets, fleeces, shirts, and hats, each boasting extra utility pockets.

Ye Shares First Look at the YEEZY 800
Footwear

Ye Shares First Look at the YEEZY 800

His latest independent footwear model adopts a retro running design in an all-black colorway.


Ye Reveals Official Look at the YEEZY 800 "Stealth" Along With New Release Details
Footwear

Ye Reveals Official Look at the YEEZY 800 "Stealth" Along With New Release Details

The tactical silhouette introduces an all-black colorway with mesh underlays and angular paneling.

Kendrick Lamar, Fetty Wap, Kendall Jenner, Justin Bieber & More Star in Calvin Klein's Latest Campaign
Fashion

Kendrick Lamar, Fetty Wap, Kendall Jenner, Justin Bieber & More Star in Calvin Klein's Latest Campaign

I _______ in #mycalvins.

Miguel Covered David Bowie's "Space Oddity"
Music

Miguel Covered David Bowie's "Space Oddity"

Miguel pays his respects.

Publish Brand x Reebok Classic "Dark Desert Project" Takes to the Earth's Crust
Footwear

Publish Brand x Reebok Classic "Dark Desert Project" Takes to the Earth's Crust

The Furylite and Furylite Chukka silhouettes are reworked with a sleek black and white palette.

Wiz Khalifa Freestyles Over Adele's "Hello"
Music

Wiz Khalifa Freestyles Over Adele's "Hello"

Wiz turns “Hello” into a stoner’s anthem.

Kanye West Announces a New Title for Upcoming Album
Music

Kanye West Announces a New Title for Upcoming Album

From one monosyllabic word to another.

Lucki & SaveMoney's Joey Purp Collide for "Deja Vu"
Music

Lucki & SaveMoney's Joey Purp Collide for "Deja Vu"

The rapper formerly known as Lucki Eck$.


Purity Ring Remix HEALTH's "Life"
Music

Purity Ring Remix HEALTH's "Life"

Purity Ring’s first release of 2016.

Denzel Curry Tears Into Spaceghostpurrp on Sango-Produced "PURRPOSELY"
Music

Denzel Curry Tears Into Spaceghostpurrp on Sango-Produced "PURRPOSELY"

Denzel Curry isn’t playing any games.

Arcade Fire Annouce First Shows in Two Years
Music

Arcade Fire Annouce First Shows in Two Years

The acclaimed act haven’t performed since 2014.

DGK x adidas Skateboarding 2016 Collection
Fashion

DGK x adidas Skateboarding 2016 Collection

Thanks to mutual team rider Rodrigo TX.

Ghostface Killah Calls Martin Shkreli "Michael Jackson Nose Kid," Says He'll "Break His Heart in Four Days"
Music

Ghostface Killah Calls Martin Shkreli "Michael Jackson Nose Kid," Says He'll "Break His Heart in Four Days"

Ghostface has some words for the “Michael Jackson Nose Kid.”

EXCLUSIVE: Kelechi, Taylor Bennett & Phay Reenact Popular '90s Music Videos in "Spend It"
Music

EXCLUSIVE: Kelechi, Taylor Bennett & Phay Reenact Popular '90s Music Videos in "Spend It"

This video may take you back to the ’90s a bit.

More ▾