LAD MUSICIAN's 2017 Fall/Winter Campaign Delivers a New Age Grunge Aesthetic

Japanese rock-inspired fashion label, LAD MUSICIAN, has introduced the fall/winter campaign for its 2017 collection. The wardrobes themselves are inspired by loose-fitting, early ’90s grunge pieces with dark plaid designs and bright, offsetting tones.

The imagery in the lookbook shows some somber moments in nature, albeit done in a stylish manner. Additionally, the video below presents the clothing in a whole new light as we see the drape and cuts in true action. There are also grunge songs played throughout the clip for which the collections gains its influence. Check the full imagery above and the visuals below, then share your thoughts in the comments.