FAITH CONNEXION may call Paris home, but the French imprint is putting down roots stateside as the label has announced the opening of a brand new flagship store in New York City. Set to hit the heart of Soho, the new location will come in the form of a 3,110-square-foot concept space between Howard and Grand and will be home to two floors of interactive layers as vintage fixtures are juxtaposed by the modern designs of Milo Baughman, Vladimir Kagan, and Roger Rougier, among others. Not only will the store showcase the label’s latest ready-to-wear and accessories, but it will be highlighted by a glass-enclosed atelier, which will play host to a variety of live performances. There will even be a VIP lounge and showroom beneath the ground floor as velvet curtains and vintage rugs pay homage to the coolest recording studios around.
FAITH CONNEXION opens later this fall at 27 Mercer Street.
27 Mercer Street
New York, NY 10013