Björn Borg Nods to '70s Tennis Style for His "SIGNATURE" Collection
The tennis legend channels his iconic look.
Swedish tennis legend-turned-designer Björn Borg has unveiled his “SIGNATURE” collection at the Royal Tennis Hall during Stockholm Fashion Week. Borg, whose signature Scandinavian style helped formulate the slick ’70s tennis player style, has been emulated by the likes of Wes Anderson and George Michael, among others.
This time, the style icon brings his iconic tennis DNA to the runway, displaying a streamlined range of vintage-inspired sportswear. The updated classics include tracksuits, bold colors, clean stripes, retro detailing and modern textiles.
Flip through the runway show above and head over to Björn Borg’s online store to shop the pieces.
For more tennis collections, Pharrell Williams and adidas Tennis dropped a bold color-blocked range.
