Champion Celebrates First UK Store With Spoken Word Poetry by James Massiah

A paean to the greatness of London’s Soho district.

Fashion
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Ahead of the opening of Champion‘s first UK retail store in London’s Soho district later this year, poet James Massiah has appeared in a video traversing the neighborhood while painting an oral portrait of its allure that has inspired countless artists, musicians and creative types over the decades. The London store will be located on Soho’s Brewer Street, and will span 1,222 square feet – its opening takes on special significance in light of Champion’s 100th anniversary in 2019. Enjoy the video above and don’t miss Champion’s latest collaboration with BEAMS GOLF.

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