Michael Murphy Showcases Custom Installation at Reigning Champ NYC
Adding minimalism into minimalism.
Michael Murphy, a perceptual artist, recently created a custom-hanging installation for Reigning Champ‘s showroom in New York City. Commissioned in honor of the brand’s 10th anniversary, Murphy utilized his signature “perceptual” approach to create this unique centerpiece for the Vancouver-based label’s 2018 spring/summer collection.
Murphy’s rigorous approach and precise take on his artwork made for a natural partnership with this premium athletic wear; his sculpture is a unique expression of Reigning Champ’s design philosophy.
Check out the images above or visit the collection and installation by appointment until the end of the July. For more details, head over to Reigning Champ’s official site.
