Kendrick Lamar's "LOYALTY." Visual Sucks You in With a Sizzling Rihanna

You’re definitely going to watch this more than once.

Music
63,265 Hypes 0 Comments

Kendrick Lamar surprised a Chicago audience last night by bringing out Chance the Rapper and now drops the visuals for his smash hit “LOYALTY.” featuring none other than the sizzling Rihanna. The video kicks off with Kung Fu Kenny blindfolded in a bedroom with copious amounts of scantily-clad women. Soon we’re moved into a scene where he fights a much bigger man to win Bad Girl RiRi’s affection and they spiral into a love that eventually sucks them into the ground. K Dot also comes face-to-face with himself in the video and has to find the answer to what he’s loyal to.

Watch the music video above and let us know your thoughts. It’s no surprise with music videos like this that Kendrick is among the leading nominees this year for a VMA.

Read Full Article
Image Credit
Aftermath/Interscope

What to Read Next

SPOILER ALERT: First Image of Supreme Leader Snoke From 'Star Wars: The Last Jedi' Has Been Leaked
Entertainment

SPOILER ALERT: First Image of Supreme Leader Snoke From 'Star Wars: The Last Jedi' Has Been Leaked

Along with first looks at other key characters.

Luke Vicious Explores Our Deepest Fears With Its 2017 "ERA" Lookbook
Fashion

Luke Vicious Explores Our Deepest Fears With Its 2017 "ERA" Lookbook

Handmade garments made to represent the mind’s darkest thoughts.

Sir Anthony Hopkins Is the Face of Brioni's New 2017 Fall/Winter Campaign
Fashion

Sir Anthony Hopkins Is the Face of Brioni's New 2017 Fall/Winter Campaign

The storied actor gets draped in Italian luxury.


Watch Woody Harrelson Transform into the 36th President in 'LBJ' Movie Trailer
Entertainment

Watch Woody Harrelson Transform into the 36th President in 'LBJ' Movie Trailer

The life and times before and after the assassination of JFK.

YG Shares Two New Tracks, "F*ck It Up" and "YNS"
Music

YG Shares Two New Tracks, "F*ck It Up" and "YNS"

With features from YFN Lucci and Blac Youngsta.

Blackbear Releases Music Video for Gucci Mane Remix of "Do Re Mi"
Music

Blackbear Releases Music Video for Gucci Mane Remix of "Do Re Mi"

Featuring kids, cats, puppets, and Gucci Mane.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.