Diddy Reveals Gucci & Jordan Brand Have Contacted Him for Potential B.I.G. Collabs
The Bad Boy left with some heat while ‘Sneaker Shopping.’
Stadium Goods was recently graced with the presence of New York legend Diddy for the latest episode of Sneaker Shopping. Rocking nostalgic black and white gear in true Bad Boy fashion, Diddy browses the sneaker walls recalling his upbringing and influence within fashion and entertainment. The hip-hop mogul also places emphasis on the importance of the Nike Air Force 1 for New York culture in comparison to the Chuck Taylor for the West Coast. He reflects on unforgettable moments such as buying numerous pairs of sneakers at a time to keep a clean fit when on tour with The Notorious B.I.G. and even shares news that he’s been contacted by representatives from Gucci and Jordan Brand to launch potential collections to pay homage to the late great Biggie as well.
Take a look at the video above and find out what kicks were included in his $4,000+ USD tab.