ASICS Reimagines Its GEL-Mai Model With A "Carbon" Makeover

Smokey treatment for the retro classic.

Footwear
3,665 Hypes 0 Comments

As footwear companies continue their uphill battle in competing against the likes of Nike and adidas, one effective way to help make up lost ground is to have at least one signature silhouette that reverberates out in the streets. ASICS have found this model in the rebirth of its GEL-Mai silhouette. Boasting noteworthy collaborations alongside such names as Slam Jam, KITH, Bodega and mita sneakers, the nostalgic ‘90s throwback runner is still in the midst of its time in the sun. Sporting the smokey signature hue, the rework features a fuzeGEL-centric midsole unit with jewel-style branding found on the lateral side of each heel. Set to a retail price of $148 USD, look for this new design now at Afew.

In case you missed it, check out the ASICS GEL-Mai “Marzipan.”

Read Full Article

What to Read Next

ASICS' GEL-LYTE III OG Has Been Given a Metallic Makeover
Footwear

ASICS' GEL-LYTE III OG Has Been Given a Metallic Makeover

Arriving as a part of the brand’s upcoming “Medal Pack”.

Andersson Bell Reimagines the ASICS GEL-1090 With Hiking-Inspired Sensibility
Footwear

Andersson Bell Reimagines the ASICS GEL-1090 With Hiking-Inspired Sensibility

The Seoul-based fashion label is serving up the runner in gray, orange and black colorways.

ASICS' GEL-Kayano 14 Receives "Mako Blue" and "Piedmont Grey" Makeovers
Footwear

ASICS' GEL-Kayano 14 Receives "Mako Blue" and "Piedmont Grey" Makeovers

A nod to the storied GEL-Kayano series.


ASICS Reimagines a 2000s Running Style in the New GEL-KAYANO™ 14 Suede
Footwear 

ASICS Reimagines a 2000s Running Style in the New GEL-KAYANO™ 14 Suede

Presented by ASICS
With a retro feel and a new premium suede, the sneaker signifies ASICS’ continued evolution.

This Ape Head Pin Lets You Show Your BAPE Love on a Smaller Scale
Fashion

This Ape Head Pin Lets You Show Your BAPE Love on a Smaller Scale

Courtesy of the PINTRILL team.

We Talk Shop With NBA Rookie Malik Monk Just Prior to His Draft Night Selection
Sports

We Talk Shop With NBA Rookie Malik Monk Just Prior to His Draft Night Selection

“Westbrook. He got the best swag after me.”

A Closer Look at the Nike Air VaporMax "City Tribes"
Footwear

A Closer Look at the Nike Air VaporMax "City Tribes"

A nod to running in lush grass.


CAVIALE Applies Its Signature Punk-Infused Graphics All Throughout Its 2017 Fall/Winter Collection
Fashion

CAVIALE Applies Its Signature Punk-Infused Graphics All Throughout Its 2017 Fall/Winter Collection

“Destroy After Wearing.”

This Video Explains the Fallout Between JAY-Z and Kanye West
Music

This Video Explains the Fallout Between JAY-Z and Kanye West

From “Big Brother” to “Kill Jay-Z.”

An On-Feet Look at the Nike Air Woven "Premium Camo”
Footwear

An On-Feet Look at the Nike Air Woven "Premium Camo”

Classic styling on the contemporary crossover.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.