As footwear companies continue their uphill battle in competing against the likes of Nike and adidas, one effective way to help make up lost ground is to have at least one signature silhouette that reverberates out in the streets. ASICS have found this model in the rebirth of its GEL-Mai silhouette. Boasting noteworthy collaborations alongside such names as Slam Jam, KITH, Bodega and mita sneakers, the nostalgic ‘90s throwback runner is still in the midst of its time in the sun. Sporting the smokey signature hue, the rework features a fuzeGEL-centric midsole unit with jewel-style branding found on the lateral side of each heel. Set to a retail price of $148 USD, look for this new design now at Afew.
In case you missed it, check out the ASICS GEL-Mai “Marzipan.”