This past June,
adidas Originals expressed: “The film skips between Arsham’s artistic work in the present day and his traumatic past experience, we learn about the memories that have informed much of Arsham’s creative practice, and the recurrent appearance of an hourglass allowing him to transport through time poses a fundamental question of causality; if you could save yourself from the trauma of a past experience, would you?”
Arsham’s long-running Future Relic series is an enthralling art project that relishes and revels in mystery. The American artist’s creative hallmark is to recast everyday products —- such as alarm clocks, cassette tapes, and telephones -— into crumbling archaeological artifacts from the not too distant future. Before revealing these “found objects,” Arsham offers clues via 1-800 numbers and short films that relay fascinating yet haunting tales that are deeply rooted from his own personal memories.
The first part of Hourglass will premiere exclusively on adidas’s official website on July 13.