To help commemorate Children’s Day,
When asked to comment on the initiative, executive creative director at W+K Shanghai Ian Toombs had this to say: “The idea is incredibly simple: Overprotective parents are afraid to let their children play hard. Our solution is the Nike ‘Badge of Honor. They’re bandages, they’re stickers, they’re non-conventional storytelling devices—and ultimately they are a product kids will want.”
The stickers are free of charge with purchase of any of Nike’s “Young Athletes” products located at participating retailers.
In case you missed it, here is how you can grab Kim and Kanye West’s Children’s Clothing Line.