E-commerce site The Salvages just produced an editorial on English designer Helen Kirkum, whose artwork is comprised of “Frankenstein”-ed footwear creations deconstructed and reconstructed again. The end results are barely recognizable and actually a statement to consumerism. “The project was really about our actions and responsibilities as consumers through footwear,” states Helen. “Trainers became a perfect symbol of the lifecycle of trends and brand driven commerce.” Helen continues to explain the shoes’ idea was meant to confuse through a bit of familiarity but then “rebel” against the common view of sneakers and their value, and instead harnessing their shapes and colors alone.
Check out the full editorial over at The Salvages now.