Nike Implements New Pricing Strategy That Could Seriously Affect Retailers
Allowing 25 percent discounts on merchandise year round.
Sportswear giant
Although Nike has declined to divulge any specifics on the matter, it did release a broad statement saying, “Given the depth and breadth of the Nike product line, we routinely review our MAP and last year we simplified the policy.” The above announcement alluding to the change in its minimum advertised price (MAP), which in the long run helps to simplify its accounts for its retailers.
You can read more about the recent retail slump and its effect on malls and brands here.
