KFC Hires New Colonel Sanders, Promises to Launch Chicken Sandwich Into Space

“We’re going all out to establish ourselves as a sandwich player.”

By //Food

KFC is flexing its marketing muscle as it will attempt to launch its Zinger chicken sandwich into space with the help of Rob Lowe, the new Colonel Sanders. In the video above, the fried chicken enterprise features Mission Commander Colonel Sanders at a podem in an astronaut suit promising to launch its new Zinger chicken sandwich into space. What may end up becoming one of the craziest marketing stunts ever, the chain will actually attempt to fulfill this promise sometime this summer.

Speaking with Business Insider, KFC president Kevin Hochman had this to say:

This is the biggest stunt I’ve ever been apart of in 20-plus years. We’re going all out to establish ourselves as a sandwich player. It’s easier said than done. We’re late to the party — that’s why we’re throwing in the kitchen sink.

We’ll have to sit tight and wait until this summer to see if KFC actually pulls through but this is definitely more outside the box thinking from people who’ve already done a fried chicken scented candle and extra crispy sunscreen. Head to your local KFC to try it now.

Read Full Article
Image Credit
KFC
spaceKFCColonel SandersRob LoweFried Chicken

You may also like

Half of KFC's UK Outlets Have Shut Down Due to Chicken Shortage
Food

Half of KFC's UK Outlets Have Shut Down Due to Chicken Shortage

At one point, 575 out of 900 stores were closed.
4,732 Hypes 8 Comments
UPDATE: NASA & Vans to Launch a Special Space-Inspired Capsule
Footwear

UPDATE: NASA & Vans to Launch a Special Space-Inspired Capsule

Sk8-Hi, Old Skool, and Slip-On silhouettes alongside accessories.
267,283 Hypes 30 Comments
Watch SpaceX Send a Six Metric Ton Satellite to Space With Its 50th Falcon 9 Rocket Launch
Tech

Watch SpaceX Send a Six Metric Ton Satellite to Space With Its 50th Falcon 9 Rocket Launch

Expanding broadband offerings in Europe and Africa.
1,421 Hypes 0 Comments
Apple Set to Launch New Accessibility Emojis
Tech

Apple Set to Launch New Accessibility Emojis

In a bid to represent all people.
3,796 Hypes 24 Comments
Google Partners with Ubisoft to Launch New Cloud Server, Agones
Entertainment

Google Partners with Ubisoft to Launch New Cloud Server, Agones

A cloud-computing technology for better online servers.
250 Hypes 0 Comments
Erik Parker to Launch Trippy "New Mood" Exhibition in NYC
Arts

Erik Parker to Launch Trippy "New Mood" Exhibition in NYC

His signature psychedelic art will fill up the Mary Boone Gallery.
3,458 Hypes 2 Comments


What to Read Next

adidas Originals' New Climacool Apparel Will Let You Beat the Summer Heat
Fashion

adidas Originals' New Climacool Apparel Will Let You Beat the Summer Heat

Jerseys, track jackets and more.

Tesla Voluntarily Recalls 53,000 Vehicles
Automotive

Tesla Voluntarily Recalls 53,000 Vehicles

Elon Musk and company are replacing parking brakes on some Model S and Model X vehicles.

Nike Drops a Special Edition "Ocean Fog" Air Max BW
Footwear

Nike Drops a Special Edition "Ocean Fog" Air Max BW

Pastel blues cover an Ultra edition of the underrated Air Max silhouette.


Listen to Migel and Dua Lipa Team up on New Single "Lost in Your Light"
Music

Listen to Migel and Dua Lipa Team up on New Single "Lost in Your Light"

The single is from Lipa’s forthcoming album.

Hear Juelz Santana Team up With Wiz Khalifa and Snoop Dogg On "Mr Weedman"
Music

Hear Juelz Santana Team up With Wiz Khalifa and Snoop Dogg On "Mr Weedman"

4/20 sounds.

Watch the North Carolina Football Team Lose Their Minds for Free Jordan 11 Retros
Sports

Watch the North Carolina Football Team Lose Their Minds for Free Jordan 11 Retros

One of the perks of being a Jordan Brand team.

More ▾