adidas Apologizes for Congratulating Boston Marathon Runners That "Survived"

“We deeply apologize for our mistake.”

Sports
3,686 Hypes 0 Comments

adidas has issued a public apology for sending what many call an “insensitive email” on Tuesday, which congratulated Boston Marathon runners that “survived” the race.

The email’s subject line read “Congrats, you survived the Boston Marathon!” and immediately prompted criticism on social media for being “tone deaf” in word choice — pointing to the fact that it comes four years after the 2013 Boston Marathon bombing that killed three people and injured over 260 people.

The sportswear company quickly apologized. “We are incredibly sorry,” said adidas in a statement on Twitter. “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”

Let us know your thoughts in the comments below.

For more instances of social media calling out industry “tone deafness,” check out the Twitter backlash that prompted Pepsi pulling its Kendall Jenner ad.

Read Full Article

What to Read Next

Vienna Marathon Winner Disqualified After adidas Runners Were Found 1 cm Too Thick
Sports

Vienna Marathon Winner Disqualified After adidas Runners Were Found 1 cm Too Thick

The runner was wearing a pair of ADIZERO Prime Xs.

adidas Consortium Overhauls the ADIZERO Pro RNRS High for the Boston Marathon
Footwear

adidas Consortium Overhauls the ADIZERO Pro RNRS High for the Boston Marathon

Complete with “EQT Green” flames.

adidas Marks Marathon Season With ADIZERO "Sonic Ink" Colorway
Footwear

adidas Marks Marathon Season With ADIZERO "Sonic Ink" Colorway

Including the stand-out ADIOS PRO 2.


MFA Boston Lifts Mask Requirements for Staff and Visitors
Art

MFA Boston Lifts Mask Requirements for Staff and Visitors

Also increasing its visitor capacity throughout June.

The Two-Day HYPEBEAST Hotel Party Was Madness Fueled by Music and Merch
Events 

The Two-Day HYPEBEAST Hotel Party Was Madness Fueled by Music and Merch

Presented by Under Armour
Appearances from rap superstars Migos and Gucci Mane and the debut of the UA Threadborne Shift sneaker.

Kendrick Lamar's 'DAMN.' Could Lose to Drake's 'More Life' in First Week Sales
Music

Kendrick Lamar's 'DAMN.' Could Lose to Drake's 'More Life' in First Week Sales

K-Dot could also lose to J. Cole’s ‘4 Your Eyez Only.’

'Kingsman 2: The Golden Circle' Releases an Action-Packed Teaser Trailer
Entertainment

'Kingsman 2: The Golden Circle' Releases an Action-Packed Teaser Trailer

Don’t blink.

The Hender Scheme x Karimoku Nature Sandal Is a $552 USD Minimalist Dream
Footwear

The Hender Scheme x Karimoku Nature Sandal Is a $552 USD Minimalist Dream

A union of Japanese craftsmanship.

Gucci Just Won a $9 Million USD Judgment
Fashion

Gucci Just Won a $9 Million USD Judgment

Counterfeit crimes do not pay.


What You Missed at Coachella 2017
Music 

What You Missed at Coachella 2017

These sets gave fans their money’s worth.

BEAMS Drops a Mustard-Stained 2017 Spring/Summer Collection
Fashion

BEAMS Drops a Mustard-Stained 2017 Spring/Summer Collection

There’s an interesting story behind the Mister Mort-designed capsule.

Here's How Kendrick Lamar & Rihanna's "Loyalty" Happened
Music

Here's How Kendrick Lamar & Rihanna's "Loyalty" Happened

As told by Terrace Martin.

Tommy Ton on Taking the Infamous Photo That Launched Kanye West's Street Style Career
Art

Tommy Ton on Taking the Infamous Photo That Launched Kanye West's Street Style Career

Here’s the story behind the picture that inspired a ‘South Park’ episode.

Get a Signed Copy of Kendrick Lamar’s 'DAMN.' on Vinyl
Music

Get a Signed Copy of Kendrick Lamar’s 'DAMN.' on Vinyl

Pre-order yours here.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.