The Reigning Champ x adidas UltraBOOST Confirmed App Reservations Will Be Exclusive to NYC

At the brand’s 5th Avenue and SoHo stores.

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Not long ago, Reigning Champ and adidas unveiled their collaborative UltraBOOST 3.0 silhouette. This time around, the duo announced more details surrounding the low-top runner that boasts a “Triple White” Primeknit upper alongside the ubiquitous BOOST sole: the shoe will only be available for Confirmed App reservations in New York City at the brand’s Fifth Avenue and SoHo locations. Interested locals will need to reserve their respective sizes via the adidas Confirmed app now up until April 3.

The Reigning Champ x adidas UltraBOOST 3.0 will release on April 7 for approximately $200 USD. Fans not in NYC can pick up a pair on adidas.com, reigningchamp.com and select retailers.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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