Drake Announces He's Opening an OVO Store in London

This should surprise no one at all.

Fashion
15.5K 0 Comments

As the relationship between Drake and London, aka the great romance of our time, barrels along in the wake of More Life‘s release, the 6 God is reportedly ready to take things to the next level. Although an opening date hasn’t been set yet, Drake is launching Europe’s flagship OVO store on Berwick Street in London’s Soho neighborhood. Selling the rapper’s OVO clothing range, the store will be the first time the brand has set down retail roots outside of North America. To get an idea of how it might look, take a snoop around OVO’s New York location here.

One person who you probably won’t find camping out for launch day is XXXTENTACION, who’s wasted no time sending shots at Drake since his recent release from jail.

Read Full Article

What to Read Next

Commonwealth Celebrates Philippines Store Launch With New "Kultura" ASICS GEL-Lyte V
Footwear

Commonwealth Celebrates Philippines Store Launch With New "Kultura" ASICS GEL-Lyte V

Inspired by the Kalinga ethnic group.

Kodak Black, PnB Rock & A Boogie Wit Da Hoodie Release New Single, "Horses"
Music

Kodak Black, PnB Rock & A Boogie Wit Da Hoodie Release New Single, "Horses"

Off ‘The Fate of The Furious’ soundtrack due out April 14.

JBL Highlights Its Portable Waterproof Speakers at Miami Music Week
Tech & Gadgets 

JBL Highlights Its Portable Waterproof Speakers at Miami Music Week

Presented by JBL
The Charge 3 and Pulse 2 are ready for your pool party.

Stüssy Delivers Its Spring 2017 Eyegear Line With Five Styles
Fashion

Stüssy Delivers Its Spring 2017 Eyegear Line With Five Styles

Blue and green shades are this season’s colors.

Daniel Arsham's 'Future Relic 07' Is Available Now
Art

Daniel Arsham's 'Future Relic 07' Is Available Now

Arsham imagines a cassette player recovered in 2079.


BEAMS and Reebok Celebrate New Collaboration With an InstaPump Fury Release
Footwear

BEAMS and Reebok Celebrate New Collaboration With an InstaPump Fury Release

The drop also includes a tee, shorts, and cap.

adidas Originals Takes the Tracksuit Back to the '70s
Fashion

adidas Originals Takes the Tracksuit Back to the '70s

The Three Stripes remixes an old favorite.

The Nike Zoom KD 9 Elite Joins The "Summer" Pack
Footwear

The Nike Zoom KD 9 Elite Joins The "Summer" Pack

Clean kicks for the lengthy sniper.

Over $500,000,000 USD in Damages by the First Seven 'Fast and Furious' Movies
Entertainment

Over $500,000,000 USD in Damages by the First Seven 'Fast and Furious' Movies

Can you guess who was responsible for the most?

An On-Feet Look at Two New adidas NMD City Sock 2 Silhouettes
Footwear

An On-Feet Look at Two New adidas NMD City Sock 2 Silhouettes

Tonal black and gray models alongside one “Ronin” variant.

More ▾