British designer Paul Smith has been crowned for his creative spirit of mixing traditional looks with modern wear. With his inventive use of traditional craftsmanship and cutting-edge design, his pieces are highly sought after throughout the world. Sitting down with Nowness as part of its Fear and Love series, the British designer candidly opens up about the sartorial scene in 1970s London and his collaboration with London’s Design Museum. Smith, a prankster, even tells some really bad jokes. Get a glimpse of his everyday whirlwind above.