Sportswear giant Nike is always trying to push the boundaries when it comes to performance standards. Teaming up with Taiwanese architect and engineer Arthur Huang, the two have crafted up a “sustainable and responsible” Air Max package made entirely from recycled drink containers and lids.
The special Air Max Day release was made specifically for the Air Max Royal 1 with an interlocking design making it easy for stacking and for displaying. Able to split diagonally in half, the central section helps to keep the shoes in one place. Holes in the packaging also allow users to thread rope through and re-use the box as a backpack or carry bag. On the design Huang states:
“What we do here is very simple, we try to use the stuff we throw away and turn that into the most sustainable way with the least carbon footprint to create a new product. It’s all about turning pollution into a solution for the future.”
Also check out Arthur Huang’s NikeLab Air Max 1 FK Royal pop-up.