Nike Air Max Day for Brazil Reveals Specially Made Wooden Sneaker Boxes

Official friends and family packaging, but the public does have chances to nab them.

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Nike Air Max Day is shaping up to be a momentous occasion for Brazil. Recently, it was just revealed that specially made wooden boxes accompanying some of the upcoming Nike Air Max releases will be given out to friends and family — this includes influencers, sneaker personalities, and even athletes like Neymar and Ronaldo.

Only 30 of these special packagings were made and they come in four versions — one for each special shoe included in the Nike Air Max Day releases. Brazilian sneaker publication SneakersBR got theirs with the Air Max 1 “Master.” The color of the logo on the boxes determine which shoe you get: yellow for the “Master,” emerald for the atmos release, blue and red for the anniversary/OG.

A few of the boxes will be available for the public. Brazilian retailers such as Guadalupe Store and Maze in São Paulo, as well as Nike Copacabana in Rio de Janeiro, will have some for the first few customers. All you have to do is show up extra early on March 11 at these participating retailers.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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