'GRIND' Magazine Takes STÜSSY Home to California in New Editorial

The ultimate in West Coast cool.

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STÜSSY will forever be looked at as pioneers of streetwear cool in the United States’s West Coast. Building on that notion is Japanese magazine GRIND, who takes its latest pictorial with the imprint to California. In this spread, we see the brand’s laid-back skate and surf-centric garments hit the streets — the models are depicted wearing some key pieces from the 2017 spring/summer season such as long sleeve tees, shorts, lightweight bombers, a softly tailored blazer, hoodies, and the currently hot item of the moment, track pants.

You can shop some of the pieces right now on HBX.

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Naoto Kobayashi
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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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