Popular condom company Durex is expanding its brand by launching a jean line. Announced on Wednesday, Durex India stated the company is moving into the world of fashion, starting off by selling jeans. Accompanying the announcement, a teaser video featuring Bollywood star Ranveer Singh appeared on social media with the actor stating, “Hi guys. Durex is launching Jeans, and I’m gonna be the first one to wear it. Guys, this fits really well.”
Sitting down with Brand Equity, company official Rohit Jindal also added, “It made a lot of sense to launch Durex Jeans, which again is something strongly connected with the youth, to create a new product which is aligned to Durex’s reputation for exacting quality standards across all its categories.” The jeans will officially launch on March 25. Check out some Twitter reactions below.
— Durex India (@DurexIndia) March 22, 2017
— Tanmay Bhat (@thetanmay) March 22, 2017
Durex is launching jeans. so, finally men can wear something from Durex without help from the women
— MazelTov (@runjhunmehrotra) March 22, 2017
Ribbed condoms are great. Ripped jeans too. Just don’t mix up the two & get us screwed.
— Rifa (@a_bit_too_much) March 22, 2017
— Kp (@itskushathon) March 22, 2017
Imagine durex jeans Skinny , low waist , ripped ??
— ℳelanie (@jellywitch) March 22, 2017
Durex is launching Jeans. So now you can go to a store and ask for a 32 inch Durex, and nobody will question :P pic.twitter.com/kYHAko1aUq
— Gabbbar (@GabbbarSingh) March 22, 2017
Along with the business of Genes , Durex is now entering into the business of Jeans.
— Kachra Peti (@kachra_peti) March 22, 2017
— Palash Karmakar (@me_palash) March 22, 2017