Watch and Listen How to Properly Pronounce Car Company Brand Names

While “Ford,” “Jeep” and even “Ferrari” might be easy for most people — petrolhead or not — to pronounce correctly, there are some automobile brand names that are far more difficult like “Citroën” and “Koenigsegg.” Unless you’re hearing it from a local from where the car manufacturer originates, you’re most likely receiving a butchered version that may have been picked up and lost in translation; to you “Porsche” may only has a single syllable rather than its proper two. This video, shot by Spanish used car website coches.net, approached as many car manufacturers at the 2017 Geneva Motor Show to uncover exactly how to pronounce each, from a native tongue. While the only one in the video missing was Japan’s “Hon-Da,” check out the rest and practice along. You may be surprised at a few.