Blood Brother Debuts a Guinness-Inspired 'Time for Reflection' Collection
Showcasing a carefully curated selection of Guinness archival graphics.
Contemporary UK menswear brand, Blood Brother, is no stranger to bold concepts and heavy graphics – and the latest collection in partnership with Irish beer brand, Guinness is no exception. Under the theme “Time for Reflection” the series is inspired by the philosophy that time to reflect is “vital to a flourishing existence.” Taking inspiration from their visit to the Guinness archives, Blood Brother has reimagined the iconic Guinness Harp, together with their rich catalogue of advertising, to create a nostalgic mind map throughout the collection. Guinness and Blood Brother come together to introduce a range of tees, zip-ups and relaxed fitting joggers featuring Blood Brother’s recognizably contemporary fits, gold detailing on zips and zip tags as well as a carefully curated selection of archival imagery from Guinness. For a closer look at the upcoming pieces, check out the photos above and shop the collection here.
