AYUITE Unveils Its Americana-Inspired 2017 Fall/Winter Looks

The Japanese imprint puts a modern spin on prototypical Americana.

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Fashion
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Designer Hiroyuki Ohara and Japan’s AYUITE have been skewing heavily toward Americana-inspired heritage wear as of late and the brand’s upcoming Fall/Winter 2017 range is its most fully realized take on rugged American classics yet. Denim-heavy, the upcoming seasonal drop puts a decidedly contemporary spin on everything from denim jackets and yolked button-downs to jeans, khakis, and crew neck sweatshirts, injecting them with details like shearling lining, ikat patterns, and faded indigo with slim cuts throughout. Standouts include a subtly star-studded hoodie, as well as an intricately patterned western shirt that not only sports golden embroidery, but comes with quilted dual-layer pockets and a matching placket.

Expect the Ohara-design range to be available online and at select stockists in the latter months of 2017.

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