AYUITE Unveils Its Americana-Inspired 2017 Fall/Winter Looks
The Japanese imprint puts a modern spin on prototypical Americana.
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-1.jpg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-2.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-3.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-4.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-5.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-6.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-7.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-8.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-9.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-10.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-11.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-12.jpeg?cbr=1&q=90)
![AYUITE 2017 Fall Winter Collection Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fayuite-fw17-13.jpeg?cbr=1&q=90)
Designer Hiroyuki Ohara and Japan’s AYUITE have been skewing heavily toward Americana-inspired heritage wear as of late and the brand’s upcoming Fall/Winter 2017 range is its most fully realized take on rugged American classics yet. Denim-heavy, the upcoming seasonal drop puts a decidedly contemporary spin on everything from denim jackets and yolked button-downs to jeans, khakis, and crew neck sweatshirts, injecting them with details like shearling lining, ikat patterns, and faded indigo with slim cuts throughout. Standouts include a subtly star-studded hoodie, as well as an intricately patterned western shirt that not only sports golden embroidery, but comes with quilted dual-layer pockets and a matching placket.
Expect the Ohara-design range to be available online and at select stockists in the latter months of 2017.