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OTHER UK Drops its 2017 Spring/Summer Campaign “OTHERSIDE”

Oversized tops, destroyed denim and a dose of tie dye for the warm weather.

OTHER UK debuts its full 2017 spring/summer campaign aptly titled “OTHERSIDE.” Set against a sunny LA cityscape, the photos showcase a collection of elevated basics which allude to ‘90s hip hop and ‘80s rock n’ roll scenes. Both eras’ presence come through in the form of all-over bandana print, a paisley jean jacket, tie dye washes, and repaired denim. For comfort and quality, all pieces from the collection are constructed from soft supima cotton.

After you’re done checking out the photos above, browse all of the 31 looks here, and shop the collection on the official OTHER UK web store.

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